Professor Dewan received his PhD in Management Science from the University of Texas at Dallas in 1999.  Since then, he has taught Marketing at the University of Toronto, Ryerson University and Trent University. His teaching philosophy focuses on using cases and real-world examples to illustrate and encourage analytic thinking in students.  His research interests are in the areas of Pricing, Promotions, Diffusion of Innovation and pedagogy. He has been at UTSC since 2010.